Mabel & Maud Bridal Outlet in Rugby is our little sister. All things bridal and dresses available to buy ‘off the peg’ for discounted prices.

Sound good? (keep reading…)

So what’s an outlet? Well if you’ve visited us at Tilly’s you’ll know that all our gowns are made to order. At Mabel & Maud they’re not. You can buy the dress on the day and take it away. You’re buying a sample dress that has been tried on previously and therefore comes at a highly discounted price.

All our gowns are kept in the best condition possible, some have barely been touched. With prices starting from £350 from some of the top bridal designers you’ll really feel like you’ve grabbed a bargain! So what’s the benefits besides price? Well, there is no hanging around for months waiting for your gown to be made. If you’re having a last minute wedding it’s perfect! If you fancy a evening wedding dress (sassy) then you can pick one up at an affordable price. If you’ve spent your whole wedding budget on venue and flowers then a cut price gown is a winner!

Our dresses are sized 8-16 mostly. Please bear in mind bridal comes up much smaller than a dress from the high street so you will need to size up likely. We have a wide range of different shapes and styles! From boho to classic, from sassy to sophisticated. We only have one of each dress so once they’re gone… they’re gone!


All of our dresses have derived from Tilly’s or Mabel & Maud themselves. We’ve spent time with them, we know the dresses, we know their journey.  Each dress is part of our history and we love them all to bits and we just want them to find loving homes! We post regular updates of dresses on our social pages Facebook and Instagram.

We advise making an appointment if you want to visit us (especially on a Saturday)

You can find us – 301 Clifton Road, Rugby, CV21 3QZ

You can make a booking via our website –

Or call – 01788 577600